Beachbody Performance Named Official Sports Nutrition Supplement of the Ironman
Beachbody, one of the world’s leading providers of fitness programs and nutrition products, announced today it has signed an agreement for Beachbody Performance to become the Official Sports Nutrition Supplement of the IRONMAN North American Series beginning in 2016.
The Beachbody Performance Nutrition line was developed by Harvard-trained scientists led by Nima Alamdari, PhD, an exercise physiology and nutrition scientist and Beachbody’s Executive Director of Scientific Affairs. The ground-breaking line of products offers specific ergogenic ingredients needed for every phase of an endurance athlete’s training and competition, and includes:
Beachbody Performance Energize, a pre-workout formula designed to help sustain energy and reduce training-induced muscle acidosis and fatigue, featuring clinically-tested levels of key performance ingredients, including quercetin and beta-
Beachbody Performance Recover, a post-workout recovery protein shake that helps the recovery process after training with a powerful blend of protein and branched-chain amino acids and a clinically-tested level of pomegranate extract to help reduce training-induced muscle soreness.
Beachbody Performance Recharge, a unique nighttime formula combining slow-release protein and branched-chain amino, plus phytonutrients like tart cherry powder that help improve recovery and reduce delayed onset muscle soreness (DOMS) from intense training.
All of the formulas are NSF-certified for Sport which confirms that products do not contain any of the 180+ substances banned by major athletic organizations and confirms that the contents of the supplement match what is printed on the label. Furthermore, Beachbody Performance products do not contain any artificial colors, flavors, sweeteners, or preservatives.
"I’ve seen first-hand how Beachbody Performance has helped elite and professional athletes improve their endurance and recovery, and I’m excited to see what we can do for the triathlon community," says Dr. Marcus Elliott, MD, a Harvard-trained physician, founder of the world’s leading athlete performance training center P3 Peak Performance Project, and Chair of Beachbody’s Science Advisory Board.
Carl Daikeler, CEO of Beachbody, said, "IRONMAN is synonymous with perseverance, strength, and human achievement, a testing ground of the limits of human endurance. Our long experience in helping people achieve their goals through proven training techniques and the right nutrition has led us to rethink what’s out there for the person who tests their physical limits every day and to create, in Beachbody Performance, a line of clean formulations with ingredients scientifically-shown to improve performance that will help them reach their most ambitious goals."
"Beachbody has touched the lives of tens of millions of people throughout the past twenty years," said Carola Ross, Chief Sales Officer of IRONMAN. "They bring an astonishing wealth of scientific knowledge to the IRONMAN community as well as a passion for physical achievement and commitment to getting results, so we welcome them with great enthusiasm."